ProtectCode

Smart packaging transforms your products into digitally connected assets

Proven in market with over 250 million products marked with ProtectCode & 1000s of consumers protected.

What is ProtectCode?

ProtectCode is not just an average QR code, it is a serialised QR code, meaning every single product is unique and can provide advanced features and analytics through the proprietary Connect platform.

ProtectCode provides brands with the ability to engage customers, increase customer loyalty, increase repeat purchases, and improve trust through digitally connected packaging. ProtectCode can be provided with a perfectly paired PIN to offer a layer of counterfeit protection and be used to protect brands from double redemption.

Not using digitally connected packaging is costing your business access to a low-cost marketing channel that leads to increased sales!

There is increasing customer demand for better packaging from the food industry to the pharmaceutical sector.

Consumers are demanding more transparency on how the products they buy are being made and they want to know how the product doesn’t harm the environment.

*The global smart packaging market is expected to reach $43.6 billion by 2027, at a compound annual growth rate of 5.2% during the forecast period of 2020 to 2027.

The Asia-Pacific region is expected to grow at the highest compound annual growth rate. This is a result of changing lifestyles, demand for branded products, and for fresh & quality food.

Price is no longer the most important factor to customers, consumers care about:

Experience

Safety

Sustainability

Health & Wellness

Convenience

Digitally connected smart packaging with ProtectCode can provide all of the above!

How are serialised ProtectCodes better than normal QR codes?

When the same QR code is on every product you cannot achieve all of these factors:

Advanced analytics
Consumer loyalty program
Anti-counterfeiting monitoring
Track & Trace - track products throughout the supply chain
Authentication

Not serialised - Every QR is the same

Limited performance analytics

No loyalty program

No supply chain tracking capability

Limited targeting & remarketing

No authentication loses customer trust

Serialisation - Every QR code is unique

Advanced performance analytics

Consumer loyalty program

Advanced targeting & remarketing

Anti-counterfeiting monitoring

Tracking & Tracing through the supply chain

Product authentication to gain trust and protect consumers

Satisfying consumer experience

ProtectCode is integrated with Codeifai’s Cloud-Based platform Connect®

ProtectCode & Connect® work together to transform your product packaging into a global billboard for your brand!

With the Connect platform you can:

Generate thousands of serialised QR codes quickly and easily
Run customised marketing campaigns with your brand identity that are presented through consumers ’ smartphones
Capture demographic, geographic, and first-party data with advanced data analytics
Integrate Connect with CRM and social media platforms
Track and trace your products through the supply chain to end consumer

ProtectCode® is app-less technology to empower the customer experience

ProtectCode verifies the authenticity of products or documents using a smartphone camera. Consumers scan the code without needing to download an app.You can now engage your consumer with rich and relevant marketing campaigns once the consumers scans to verify the authenticity of your product.

Get to share:

The story of your product
Where it was made
The content of the product
Useful tips to use the product

Scan

ProtectCode can be seamlessly printed onto labels and protects the integrity of the product without the need for special printing inks or varnishes.

Authenticate

ProtectCode is embedded in a suitable position on your product packaging accompanied by our rules-based programmable monitoring platform used to authenticate each individual product.

Engage

Smart packaging increases engagement and creates a moment of trust with a brand as well as capturing valuable data insights. Protect - Detect - Connect.

Why use ProtectCode?

People are more receptive to QR codes than ever before. Thanks to high-speed internet, smartphone capabilities, and lately COVID.
The majority of smartphones and apps now have built-in functionality to read QR codes. No smartphone app is required.
A September 2020 survey of consumers in the U.S. and the UK found that almost 32% of respondents had scanned a QR code in the past week.
Brands are taking advantage of the rise of QR code awareness to engage with customers and provide transparency, authentication and product provenance.

Benefit	Digital	Offline	ProtectCode
Creates a moment of trust	✕	✅	✅
Measure product performance	✅	✕	✅
Build a landing impression (recollection)	✕	✅	✅
Cannot be easily ignored	✕	✅	✅
Reaches a wide age demographic (e.g. elderly or low digital engagement)	✕	✅	✅
Not expensive	✅	✕	✅
Get direct feedback from customers	✅	✕	✅
No time limit	✕	✅	✅

Realtime brand protection monitoring identifies possible counterfeiting hotspots

Monitor for suspicious activity when a unique QR code is scanned multiple times in various locations and by different devices
Custom rules give you full control over which products and regions to monitor
Blacklist or whitelist countries
Email alerts when a rule has been triggered

Codeifai’s Customers are Boosting Consumer Engagement with the Rise of QR Code Awareness

Connect has empowered brands to:

See a 10% to 15% month on month increase in QR code scans and authentications

Collect 1st party data to integrate with CRM systems and provide personalised campaigns and offers

Increase digital sales by 5-10% through reordering and cross-selling

Discover new geographic markets and optimise advertising and production for these regions